Happy Days: 50s Ads

The 50s are known as the "happy days." In my opinion, advertisements from the 50s explain in detail what those days were about. The ad I found was a ketchup ad. I will first like to talk about the colors of that decade. You can clearly see that the colors of that time are yellows, pinks, greens, blues, etc. It is a very colorful time, in my opinion all these colors try to show that there is life. They are trying to show that everything was okay; that everything was happy. Secondly, most of the ads had pictures of women. This makes me think that the women was the one that maintain a happy home, a happy place. They were also used in a sexual way to sell things, as they are used today. But, the expression of this lady is like of surprise. She seems like she does not know what to do. She is just supposed to look pretty and be at home. The, the words of the ad are "you mean a woman can open it...?" This phrase makes the woman look dumb and weak. It is clear where is the women's position at that time. These ads clearly want to transmit happiness, but at the same time they put the women as something inferior.